Jan. 23, 2008
048 Podcast Answer Man – Talk About Sponsorships
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[audio:http://recordings.talkshoe.com//TC-4776/TS-83795.mp3] In this episode, I talk about the importance of doing everything you can to make things work for your sponsor. There is great potential to do relational based endorsements that would far exceed the effectiveness of nearly any other form of marketing out there. However, there is great potential to really do sponsorships poorly. […]
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